Growth,engineered.
A Paris digital marketing agency. Strategy, advertising and search, measured against the only number that matters to you.
Most marketing fails for structural reasons.
Unclear positioning. Channels chosen out of habit. Measurement that cannot tell luck from work. We fix the structure first, then execute against it.
What we do
Six services. One operating model.
Every engagement starts with the same question: what is this supposed to change, and how will we know whether it did?
- 01Learn more
Digital Marketing Strategy
A clear plan for where you compete, what you say, where you spend and how you will know it worked.
- 02Learn more
Online Advertising & Paid Media
Paid search, paid social and display campaigns structured around intent, margin and measurable outcomes.
- 03Learn more
Search Engine Optimisation
Technical foundations, content built around real demand, and authority earned rather than bought.
- 04Learn more
Performance Marketing
Acquisition, retention and unit economics managed as one system rather than as separate channel budgets.
- 05Learn more
Conversion Rate Optimisation
Research-led testing that turns the traffic you already pay for into customers.
- 06Learn more
Analytics & Reporting
Measurement you can trust, implemented with privacy in mind, reported against objectives instead of vanity metrics.
Try it yourself
Growth is arithmetic before it is creative.
Move the sliders. Watch how little it takes on one lever to beat a large increase on another.
Set your own numbers
Nothing is sent anywhere. Move a slider and watch which lever moves the result.
- Customers per month
- 400
- Revenue per month
- €112,000
- Cost per customer
- €30
Half a point more conversion, same traffic
€35,000
extra revenue per month, on traffic you already pay for.
An arithmetic illustration using the values you entered. It is not a forecast, a benchmark or a claim about results.
Our approach
Four stages. Each with an output you can hold.
You always know which stage we are in, what it produces, and what happens next.
Find out what is actually true.
Objectives, current performance, analytics, competitors and search demand. We establish the facts before proposing anything, and we say where the evidence is missing.
A written read of where you stand today.
Why FRAPUB
How we work, and what that changes.
Strategy before spend
We decide what a channel is for before we put money into it. Direction gets written down, so campaigns stop relitigating it.
One number, agreed upfront
Every engagement names the metric it answers to, and the threshold that would make us stop, before the first campaign goes live.
Data you can check
Platform figures get reconciled against your own systems. Where they disagree, you see both.
Nothing hidden
Documented changes, named owners, plain reporting. You should never have to ask what we did last month.
Assets you keep
Accounts, tracking, content and documentation stay yours. A good engagement ends with your team stronger, not more dependent.
The honest no
If a channel is wrong for you, or the budget is too small to read a result, we say so before you commit.
Areas of expertise
Built for these business models.
Where our methods apply. Not a list of existing clients.
E-commerce
Catalogue-scale paid media, feeds, and the gap between revenue and margin.
SaaS
Trial and demo funnels, long cycles, and the distance from signup to paying account.
Professional services
High value, low volume, where lead quality beats lead count.
Startups
Finding the first repeatable channel without burning a year of runway.
B2B
Buying committees, offline conversions, and marketing reconciled with the CRM.
Consumer brands
Creating demand as well as capturing it, with creative built to be tested.
Tell us what you are trying to grow.
Send your objective, your current setup and what you have already tried. You will get an honest view of whether we can help, including when the answer is no.